In this article you’ll discover five ways to use Snapchat for business. Indeed, the bulk of Snapchat’s users are Millennials, that is to say, a young audience. Use Ghostcodes to find people to follow and to get more followers. The best way to approach this is by adding content to your story on a daily basis. Once you’ve created a Snapchat account, you need to make sure it’s active. In fact, they were the first brand to execute a Snapchat scavenger hunt. Does your business already have a Snapchat account? Are you using Snapchat for your business? Please consider supporting us by disabling your ad blocker. This strategy will also help you drive sales and increase conversions. After learning more about how Snapchat works, let us now look at the brands that have perceived the enormous potential of this Social Network as a Marketing tool and have been able to use it skillfully. Celebrities and other influencers already have a steady following on social media. So, the Filter “taco face” was introduce which people could use on their faces, as a comic mask. The contents can be shared in the profile of each user and also by private messages. Give users a glimpse behind the scenes at your company. Other ways to grow your Snapchat account: Once you start growing your account, it’s imperative you stay consistent so that people keep seeing your content and hopefully, share it with their friends. So, Snapchat offers users the ability to discover new and fun video filters every day, which they can use in their contents. Another great way to get more followers and increase engagement is through social proof. The platform has seen more than an 18% growth rate in terms of daily users in the last year. In addition to Instagram, you can promote it on your Facebook and Twitter accounts. If you go onto Snapchat purely to sell, it’s not going to work. Mention Snapchat when you create videos, and add your Snapchat code so people can easily screenshot and add you. Look at how People Magazine uses this strategy in their Instagram bio: This is really important for you, especially if you just created a Snapchat account for your company. Tip: To activate Lenses simply hold the thumb on a face after launching the camera and the selection will become available to you. You can also ask people to message you directly for their coupon code. None of that is true. You can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store. Which of the tips that we have given you in this article has been more profitable? The filter had more than 165 million views and increased their purchase intent by 8%. Finally, the Sponsored Filters are technologically more complex, while their exposure and interactivity are very effective in terms of advertising. Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live events. At first try, Snapchat can seem quite confusing, but it becomes clearer once you spend a bit of time on it. YouTube Marketing: How Video Advertising Can Help Your Business? Users will be notified if you capture any instant message. You can upload your company logo from your gallery or take photos to create a GIF that will be your avatar. If you have an advertising spending plan and also a big target market on Snapchat, after that Snapchat advertisements can be a lucrative part of your social media advertising and marketing strategy. I’ll show you the top 15 ways to use Snapchat for your business. That means if you click on some of our links in this post, we may earn a commission. One of the important things that makes Snapchat so popular are the filters– or Lenses, as they’re described– and also geotags on the application. If you think about it, most social content is viewed right after it’s posted. the cell phone camera) and add digital components such as animations, drawings, photos, text, etc…. Its two main features are that everything shared by users disappears from the servers after a time determined by themselves, and the emphasis placed on the multimedia content generated by users and intervened with stickers and image filters and video. When you respond to a Snap, or a Story, both responses will be sent in the form of an instant message. Here’s a great example of what I’m talking about from iHeartRadio: They allowed singer Hailee Steinfeld to take over their account. These Snapchat functions likewise drop within its advertising platform. Invest in paid advertising If you’ve ever watched the Super Bowl, you know it’s tradition for the winning coach to get Gatorade dumped on his head by the players. Here’s another example from Taco Bell to show you what these filters look like: As you can see, the filters themselves are silly, but they create brand awareness and help you create engagement. Stories allow you to add up to 10 posts that will play in a chronological order until the time runs out. The process was similar to Gini’s - she first told her own audience about it and shared the College Humor Snapcode to then bring her audience over to their account. Always give details about new product launches or promotions  first on Snapchat. It is very important to identify the purpose of your Snapchat profile. But once your account is active, you need to get followers and keep them engaged. All of these were created to make users have more fun. One of the advantages of Snapchat is that it allows you to create Geofilters to promote your business in a visual way in the different locations that users explore through the app. Get this free report and never miss another great article from Social Media Examiner. Establish the purpose of your account and the tone of communication you use will enable you to work in a more orderly way and raise the quality of your content. Snapchat, as most know it, is a messaging app where users can share self-erasing photos and videos with fun filters. If you decide to try an influencer takeover, make sure to find someone that has a large and engaged audience that takes action. This type of actions provides an added value and exclusive to the community of followers and, consequently, loyal them. SnapMap is the newest feature brought by Snapchat that allows you to track the location of your friends in real-time. Dove uses Snapchat to inspire viewers to celebrate their own beauty. These shoppable advertisements are suitable for ecommerce organizations. Google Plus: Tips, Advice, Tools and much more, LinkedIn: Tips, Advice, Tools and much more, Pinterest: Tips, Advice, Tools and much more, The Best Tutorials To Learn About Social Media Marketing, Twitter: Tips, Advice, Tools and Much More, Postcron - Social Media Marketing Blog and Digital Marketing Blog. Each content disappears within 24 hours of its publication. In terms of Digital Marketing and as we will see later in the statistics section, Snapchat is a particularly effective channel for reaching the Millennials segment, that is, those who reached adulthood after the year 2000 (with ages between 15 and 29 years approximately). Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand awareness and reach. This goes a long way towards letting users know you’re a real person or a real social team behind a brand. Just don’t go overboard. Once that happens, it won’t be easy for you to market to those people again. Based on these numbers, I’d recommend updating your Snapchat story about three times per day, every four or five hours. Stay up to date with the most recent social media trends to see to it that you’re constantly developing content that is fresh and also interesting. What are your favorite brands to follow? For everything said in these posts, we advise you to use the fame and reach of an Influencer to promote your business in Snapchat. HOW TO POST TO MULTIPLE FACEBOOK GROUPS AT ONCE, Direct Sales: All You Need To KnowTo Multiply Your Sales. This piece of advice is something I heard from the digital marketing guru, Gary Vee and he certainly knows how to do social. Imagine how great it would feel if your favorite guitar brand replied to your snap of a song. Por Eugenia Skaf | Blogger at There are over 1 billion views of Snapchat stories each day. I personally ended up following SoulPancake and can only imagine how many people they acquired from this takeover. Now we will review a fundamental concept to better understand what is one of the main features of Snapchat. Even if your product hasn’t launched yet, you can build hype and anticipation—consumers will be ready for it when your product finally gets released. This will not only serve to promote your business and reach your target, but will give a fresh and jovial air to your brand. It is a technology that allows you to capture reality through a device (e.g. Snapchat tips and tricks Document your company's day-to-day operations. Collection advertisements make use of tappable ceramic tiles to link to items that users can shop straight from the application. Here are a few tips for how you can successfully use Snapchat for business: Create the Right Content. If you keep the button pressed for more than 10 seconds, you will take a, 3 Brands that know how to take advantage of Snapchat for Companies, After learning more about how Snapchat works, let us now look at, 9 Tips for Using Snapchat for Business and Growing Your Business, 1- Create and Promote your company’s Snapchat account, Once you have created your business account at Snapchat and you have optimized your profile (adding a photo, brief description and link to your website), it’s time to, 4- Defines the type of content you will share, 6- Create Geofilters to distinguish your business, 7- Send private content to Loyal your Followers, We have already talked about the advantages of, To get the most out of this technique, you must, As a conclusion to this article, we can say that. Designed to help users find "stuff to do" and engage in offline activities, but it has instead caused serious privacy concerns. Interested in ways to use Snapchat to strengthen your brand? Dunkin Donuts capitalized on National Donut Day by developing a goofy and also fun Snapchat Filter that turns your head right into a gigantic pink, polished donut. free merchandise) in exchange for you periodically create Snaps that promote your products or the values of your brand. It’s an absolute necessity if you’re focusing on Generation Z as your target market. Depending on how many people a user follows on Snapchat, they’ll have lots of stories to view each day. Use your username and password to create a business account by logging into Ads Manager, Snapchat’s self-serve advertising tool where you can create and buy ads on Snapchat. Snapchat’s authentic platform can make an impact with your followers and strengthen your brand’s point of view with real-time marketing. In this snap the company drew on the image with bold colors to emphasize their message. With time and a … Overall, you want to make sure your Snapchat marketing strategy makes your business better. Use the app regularly to … During the 2014 Finals, the NBA posted a backstage video clip of Boston Celtics legend Bill Russell with San Antonio Spurs star Kawhi Leonard. A new product launch is definitely worth mentioning. Or maybe you’ll be showing “behind the scenes” scenes about your business? The more channels you promote it on, the greater the chance of getting more followers you’ll have. Here are some ways to do that: Draw or write on pictures to add humor or emphasis. How to Schedule Many Posts at once or Make a Bulk Upload? These advertisements are non-skippable for a minimum of 6 seconds and also appear within Snapchat’s curated content. What exactly does this mean for your business? Promote your Snapchat account on other marketing channels. Keep your followers up to date with any exciting news from your brand.

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